Optimist

Shop Twig

{Pipsqueak Chapeau dress and Kit + Lily t-shirt}

I am very excited because today you will notice the first advertisement on Optimist. Twig is a new online store founded by Elizabeth Burbage. Twig offers a very tasteful and unique selection of items for both adults and children.

{Noo noo mini blankets}

Among the children’s collection you will find brands like Esthex, Vilac, Imps&elfs and less known brands (at least to me!) like Makie and Mor Mor Rita. Elizabeth is so kind to offer 10% off to all Optimist readers. Just use the code Opt10 upon checkout at Twig's website. This code is valid until June 30th.

Ella & Elliot

I am so glad that I visited Ella & Elliot in Queen West in Toronto. A great addition for Toronto and Canada, especially when their online shop will go live. Finally a children's store with unique and modern items in a bright and cheerful setting. I kept on chatting with co-owner Christian, who happened to work at Philips in Amsterdam at the same time I did. What a small world!

They carry high end furniture brands like Seimi from Finland and Netto Collection from NY  for which they have exclusive distribution in Canada. Other big names are Stokke, Bugaboo, Dwell baby and Boon. You will also find beautiful blankets, European clothes and wooden toys. If you like this style and you do not have to worry about money, go to this store and let this very charming and knowledgeable French-Canadian couple help you. (And no, I am not paid to write this article, I am just happy somebody stepped into this niche).